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Policy for working with your data



We are the company Život na Louce z.s.



We operate an e-shop on the website



We process some personal data for the provision of our services and the operation of our website.



The processing of personal data is regulated in particular by Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons in connection with the processing of personal data and on the free movement of such data and on the repeal of Directive 95/46/EC (General Data Protection Regulation personal data) ("GDPR")



I. Processing of personal data



     Processing of personal data when using the contact form



If you inquire about our products and services, we will work with your contact information that you provide us, mainly through the inquiry form. They are: First and last name, email and phone number[A3].




       For what reason?


                We will contact you through them for further arrangements regarding the goods.



                On what legal basis?


This is processing on the basis of Article 6 paragraph 1 letter b) GDPR – contract negotiation, or implementation of pre-contractual measures at your request.



                How long will we process personal data?


If we do not establish further cooperation, we will process your data no longer than one month [A4] from our last communication.



     Processing of personal data in case of purchase[A5]



If you buy from us, we will work with the data you fill in for us. These are mainly invoicing data: name, surname, address, telephone and e-mail. [A6]



       For what reason?


We need to process personal data to fulfill our contract - to deliver our goods to you. We will also communicate with you via the contact details regarding the status of your order, possibly regarding complaints or your questions.



We will continue to process personal data to fulfill our obligations arising from the law (mainly for accounting and tax purposes, possibly for processing complaints and others [A7] ).



                On what legal basis do we process personal data?


This is processing on the basis of Article 6 paragraph 1 letter b) GDPR – fulfillment of the contract and Article 6 paragraph 1 letter c) GDPR – fulfillment of our legal obligation.



                How long will we process personal data?


For the duration of our service and then one month [A8] from the last provision of such service or delivery of goods.

II. Who can access the data?



Your data will remain with us. Nevertheless, some companies or other persons work for us and get access to the data because they help us run our e-shop. They are:


     operator of the e-shop platform


     companies participating in the shipment of goods (post office, Czech post)



We process personal data only on the territory of the European Union.[A9]

III. What else you should know



We do not [A10] have a designated personal data protection officer in our company.



Our company does not [A11] make decisions based on automatic processing or profiling.



If you have any questions about personal data, please contact us at the e-mail address or call us at phone number 732720132[A12]

IV. Use of cookies



Cookies are text files containing a small amount of information that are downloaded to your device when you visit our website. Cookies are then sent back to the website or another website that recognizes them on each subsequent visit.



Cookies perform various tasks, for example enabling efficient navigation between web pages, remembering your preferences and overall improving the user experience. They can also ensure that the advertisements displayed online are better tailored to you and your interests.



We use the following cookies on the website:


     Necessary cookies: they are necessary for the operation of the website, for example, they allow you to log into secure parts of the website and other basic functionality of the website. This category of cookies cannot be disabled.


     Analytical/statistical cookies: for example, they allow us to recognize and determine the number of visitors and to track how our visitors use the website. They help us improve the way the site works, for example by making it easier for users to find what they're looking for. We only run these files with your prior consent.


     Advertising cookies: used to track preferences and allow you to display advertising and other content that best matches your interest and online behavior. We only run these files with your prior consent.



Please note that third parties (including e.g. external service providers) may also use cookies and/or access data collected by cookies on the website.



You can find more information about cookies and their current list via individual internet browsers, most often in the Developer Tools item.



Consent can be expressed through a check box contained in the so-called cookie bar. You can subsequently reject cookies in the settings of your internet browser ut, or set the use of only some.



You can find more information about managing cookies in individual browsers at the following links:


     Internet Explorer -


     Google Chrome -


     Firefox -


     Safari -


     Opera -


     Microsoft Edge -


V. Your rights in connection with the processing of personal data




The GDPR regulation gives you, among other things, the right to contact us and ask for information about how we process your personal data, to request access to this data from us and have it updated or corrected, or to request a restriction of processing, you can request a copy of the processed personal data, request us in certain situations erasure of personal data and in certain cases you have the right to their portability. You can object to processing based on legitimate interest.



If you think that we are not handling the data correctly, you have the right to file a complaint with the Office for Personal Data Protection, or take your claims to court.



These conditions are effective from 1/1/2022 [A13]




  [A1] [A1]Hi, I'm Shoptetrix and I'm going to advise you on how to prepare a flawless information document - Privacy Policy. What is this document good for? Regulates the processing of personal data where you do not need the customer's consent to do so by law.



And when do you need his approval? During marketing, for example during more advanced analytics, working with cookies, etc. You will also need this consent when sending out newsletters, when the customer wants to open an account with you or when you offer him a loyalty program. Attention, by placing this document on your e-shop, you will not obtain the customer's consent for the above-mentioned activities.



And where to put this document? It belongs to the footer of your website (e-shop).


  [A2]Instead of dots in the model contract, write your details such as business name, ID number, company seat and details of registration in the register.


  [A3] [A3]And what is personal data? This is all information that can be linked to a specific person. Most often, it will be his first and last name, e-mail address, but personal data can also be information about goods in which the customer is interested - for example, the characteristics of the given product.



  [A4]Fill in the duration for which you will keep personal data with you, unless a contract is concluded. Remember that each processing has a different length - but it must always be the minimum time - i.e. the time that is necessary, even if it is not convenient for you.



Do not forget to delete this data after the specific processing time.


  [A5] Watch out for the word purchase!



If customers shop on your e-shop for a third party (for example, gifting flowers, gift baskets, etc.), you must tailor these conditions.



  [A6]Here, fill in the personal data that you require from the customer when creating the order, and you will continue to work with them even after the order is closed. Typically this is first name, last name and address.



  [A7] [A7]If you sell an assortment that requires age verification (alcohol, sexual aids, etc.), you are legally obliged to process this data as well. And therefore complement this fact if you offer this kind of assortment.



  [A8]Fill in the period for which you will have personal data with you if a contract is concluded. Don't forget that the storage and processing time is always different - but it must always be the minimum time, i.e. the time that is unavoidably necessary, which often results from the individual legal regulations that regulate your area of business. In this case, it is most often 10 years from the purchase, but it can vary!



Personal data must be deleted after a specific processing period has expired.



  [A9]If personal data gets outside the EU (be careful, for example, with American tools, etc.), you need to tailor this sentence and find out if the use or location outside the EU is legally OK.


  [A10] You probably do not employ a person responsible for data processing in your e-shop. If so, you need to add her contact details.


  [A11] [A11]Choose the appropriate option.


  [A12]Fill in your contact.


  [A13]Don't forget to include the effective date.

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